Top 20 Sales Call Automation Software for Smarter Selling

You know the drill: reps spend half their day on routine outreach, logging CRM notes, scheduling callbacks, and qualifying leads instead of closing. In call center automation, sales call automation transforms repetitive steps into reliable workflows that handle both outbound and inbound calls, intelligent call routing, automated dialing, call scripting, CRM integration, and follow-up reminders. This article outlines practical ways to automate repetitive sales call tasks, enabling you to focus on closing more deals, boosting productivity, and achieving faster and smarter sales growth.

To reach that goal, Voice AI offers AI voice agents that handle routine outreach, qualify leads, schedule calls, update your CRM, and feed performance metrics into your dashboards, allowing reps to concentrate on closing.

Summary

• Sales reps spend about half their day on routine outreach, logging CRM notes, scheduling callbacks, and qualifying leads, which diverts roughly 50% of selling time away from live conversations.  
• Automating record creation and activity logging prevents forecasting blind spots and manual errors, with sales call automation shown to increase productivity by about 30%.  
• Predictable automated follow-up cadences reduce dropped opportunities caused by memory-based processes, and automated sales calls can reclaim roughly 20 hours of administrative work per month.  
• Prioritizing automation by volume, time cost, error rate, and revenue exposure yields the biggest returns, especially since roughly 70% of sales tasks are estimated to be automatable.  
• Run a focused 30-day A/B pilot that automates lead routing and activity logging while measuring speed-to-lead, containment, and time saved, so scaling decisions are evidence-based rather than speculative.  
• Adoption is now mainstream, with over 70% of sales teams utilizing call automation and reporting call efficiency gains of up to 50%. This difference can drive connections from approximately 20 per hour to roughly 30 per hour when campaigns are optimized.  
• Voice AI’s AI voice agents address this by handling routine outreach, qualifying leads, scheduling calls, updating CRMs, and feeding performance metrics into dashboards, allowing reps to concentrate on high-value conversations.

What Is Sales Call Automation?

Sales call automation utilizes software to automate repetitive, manual phone work, allowing sellers to focus on building relationships and closing deals. It chains together scheduling, dialing, logging, routing, and follow-up so that the human part of selling is concentrated where it matters most.

What Should You Hand Off First?

Start with the chores that steal the predictable blocks of selling time:

• Contact and record creation
• Activity logging
• Repeat outreach
• Scheduling
• Routine post-sale follow-ups

Automating record creation means that transcripts, contact details, and call metadata flow directly into your CRM, rather than being stored in a representative’s notes. Automated activity logging keeps pipelines current without manual entry, which prevents forecasting blind spots and reduces the manual errors that fragment team coordination.

Why Do Follow-Ups Matter So Much?

Relying on memory for callbacks and subsequent steps is brittle. This pattern appears across mid-market and enterprise teams.

Sellers plan to follow up, then get pulled into urgent tasks, and a lead cools because the reminder slipped through. When follow-ups are automated, you replace a human weak link with a predictable cadence that catches more opportunities and keeps momentum in the funnel.

How Does Automation Free Up Time and Attention?

You get two kinds of wins. One is the time returned to sellers, which raises capacity and allows managers to focus on coaching instead of policing logs. According to Utmost Agency reports that sales call automation can increase productivity by 30%, a level of throughput that scales outreach without adding headcount.

The other win is administrative shrinkage, which alters the team’s rhythm because routine tasks no longer consume afternoons, and Utmost Agency finds that automated sales calls can reduce administrative time by 20 hours per month, giving managers measurable hours back for strategy and rep development.

What Practical Tools Remove Friction in Day-to-Day Workflows?

Power dialers, CTI integrations, voicemail drop, and SMS or email sequence engines handle high-volume touches. Connectors that push transcripts and call outcomes into Salesforce, HubSpot, or similar CRMs systems maintain the single source of truth while reducing duplicate work. 

For onboarding and post-sale handoffs, automated summaries and action items send the proper context to the right team the moment a deal closes, which improves retention by eliminating sloppy transitions.

What Changes for Managers and Reps Day to Day?

Managers stop auditing spreadsheets and start auditing outcomes. Reps get back unscripted selling time, with predictable follow-up flows and fewer after-hours note-writing sessions.

The emotional effect matters. It’s less exhausting to be a seller when you know the system will catch what you cannot, and teams report clearer handoffs and steadier pipelines as a result.

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Types of Sales Automation Software for Managers and Reps

Sales teams need two distinct tool sets. Manager-grade systems that turn activity into insight and accountability, and rep-grade tools that remove the busywork that steals selling time. Below is a map of the main categories you should evaluate, why each matters, and how they land in real, daily workflows.

What Should Managers Automate to Run a Tighter Team?

Analytics platforms that combine call data, CRM events, and outcome signals so that you can spot trends without manual spreadsheets.

• Purpose: Move from gut-based coaching to evidence-based interventions.

In daily practice, a manager opens a dashboard to identify which objections are likely to spike that week, drills into call transcripts, and assigns targeted coaching tasks with timestamps. Performance tracking tools focus on adherence and outcomes, not raw activity.

• Purpose: Measure the behaviors that predict wins, then coach those behaviors.
• Workflow example: Automated scorecards synthesize talk-time, follow-up completion, and conversion rate, so weekly 1:1s are about improvement, not reconciliation.

Pipeline management systems enforce stage definitions and automate stage moves when qualification criteria are met, which keeps forecasts realistic without manual policing.

Which Tools Actually Free Reps to Sell?

Lead management platforms that centralize inbound leads, automate enrichment, and present prioritized work queues for reps, so they pick the right following action, not the next random contact. Auto-dialers and power-dial systems enable calls to be put through at scale, reducing downtime between connections and allowing reps to stay in an active selling rhythm.

CRM integration tools are the plumbing, syncing transcripts, dispositions, and calendar bookings into a single source of truth, so reps stop copying and pasting notes. Call recording and transcription serve coaching and compliance, and they are stored in searchable libraries so reps can retrieve past pitches or objection responses in seconds.

How Do These Tools Change a Rep’s Day?

A typical morning becomes predictable. Open the lead queue, filter for high-score prospects, run an auto-dial batch for warm leads, drop voicemails at scale, and log outcomes automatically in the CRM. 

After calls, reps review AI-highlighted moments in recorded conversations instead of rewriting their notes, then follow automated nurture sequences for no-decision cases. The net effect is less admin, more live selling.

Which Automation Targets Give You the Biggest Return First?

Prioritize by four constraints: 

• Volume
• Time cost
• Error rate
• Revenue exposure

If a task consumes many repetitive hours every week and is prone to errors, automate it first. That approach is pragmatic. You protect high-skill human time while removing predictable waste. This matters because Dealfront Blog reports that 70% of sales tasks can be automated using sales automation software, which means you have a large pool of low-friction wins to choose from.

How Should Teams Pilot Automation Without Breaking Workflows?

Run a 30-day A/B pilot with a control group. Keep the test narrow, such as automating only lead routing and activity logging for one team, measuring speed-to-lead, containment rate, and logged time saved, and then compare the results to the control.

Use control signals, such as calendar bookings per 100 leads and average time per disposition, to determine whether to expand. This method provides you with actionable evidence quickly, rather than relying on speculation.

Why Managers Worry About Measurement, and What to Track

Managers gain relief when reporting stops being a weekly grind, but that relief needs to map to outcomes. Track speed-to-lead, conversion by lead source, average handle time for qualified calls, and coaching adoption rate.

Those KPIs reveal where automation is beneficial and where human intervention still makes a difference. Expect productivity shifts to occur quickly; in practice, teams see meaningful throughput gains once the automation pipeline stabilizes. According to Dealfront Blog, automated software can increase sales productivity by 30%.

A Practical Checklist for Rolling Out Call Automation

• Select one high-volume task, conduct a 30-day pilot with a control group, and measure speed-to-lead and containment.
• Confirm CRM field mapping and error handling before scaling, as evil data can multiply.
• Add call recording and searchable transcripts for coaching, then create short playlists of model calls for rep onboarding.
• Translate playbooks into measurable behaviors and track adherence through automated scorecards.

These steps keep implementations surgical and measurable, rather than sprawling projects that fatigue representatives.

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Top 20 Sales Call Automation Software for Smarter Selling

1. Voice AI

Voice AI’s AI voice agents deliver natural, human-like voices that capture emotion and personality, making them perfect for content creators, developers, and educators who need professional audio quickly.

Choose from our library of AI voices, generate speech in multiple languages, and transform your customer calls and support messages with voiceovers that actually sound real. Try our AI voice agents for free today and hear the difference quality makes.

2. LiveAgent

LiveAgent is an omnichannel cloud-based call center tool. It also offers live chat, ticket management, and self-service portals. Designed for e-commerce businesses, LiveAgent provides a platform for managing and responding to customer inquiries across multiple channels, including email, social media, phone, and live chat.

Additionally, LiveAgent provides comprehensive CRM software capabilities and a ticket management system that seamlessly integrates all customer communication channels. Its flexibility allows it to scale alongside small businesses as they grow their customer base and online services. The software also offers a wide range of marketing and sales force automation options through partnerships with third-party providers.

Selected Features

• Ticketing System: This streamlined approach ensures that every query is organized, tracked, and resolved effectively, enhancing your customer support process.
• Agents: By providing your agents with a user-friendly platform, the tool enables them to handle a wide range of customer interactions while maintaining high responsiveness.
• Canned messages (macros): These predefined responses enable your agents to quickly address frequently asked questions and common issues.
• SLA compliance report: LiveAgent provides you with insights into how well your support team is meeting response time targets and other SLA requirements.
• Chat distribution: This feature ensures that customer inquiries are promptly routed to the right team member, improving response times.
• Knowledge base: It allows customers to find answers to common questions and troubleshoot issues independently.
• Call routing: Enables automatic routing of incoming calls based on predefined criteria such as priority or agent availability.

Integrations

LiveAgent integrates with a wide range of tools, plugins, and apps categorized by channel, such as email, phone, and chatbot, many of which are used for monitoring. 

Advantages:

• Lightweight solution: Offers streamlined customer service excellence, unlike heavyweight competitors such as Zendesk and Freshdesk.
• Extensive CRM integration: Seamlessly integrates with popular CRM software for both small and large organizations.
• Efficient ticket management: LiveAgent’s features, including the universal inbox, chat routing, rules, and knowledge base, empower teams to handle large ticket volumes effortlessly.
• Simplified social management: Integrates Facebook and Twitter, enabling unified responses, real-time monitoring, and easy categorization of social interactions.
  

Reported disadvantages:

• Complexity of the software
• Outdated UI
• Few automation features
• Limited number of tutorials

3. Zendesk

Zendesk is a customizable cloud-based customer service solution with integrated live chat and inbound call handling. Its adaptable features cater to diverse industries, enabling efficient ticket management, self-service knowledge bases, and online communities.

A personalized approach, along with branding options, sets Zendesk apart in enhancing customer support experiences. It’s also recognized for its ease of use, agility, and scalability. 

Selected Features

• Messaging: Personalized conversations can be facilitated across various communication channels, allowing for engagement on preferred platforms.
• AI and automation: Enhanced team performance and efficiency in issue resolution are achieved through the utilization of AI-driven solutions.
• Help center: Customers are empowered to independently access solutions via a comprehensive self-service portal, reducing the reliance on direct assistance.
• Ticketing system software: Tools designed for efficient management and resolution of customer support tickets are available.
• Live chat software: Real-time conversations can be initiated with customers, enabling sales reps to provide immediate assistance and engagement.
• Forum software: Community discussions and knowledge sharing are facilitated through an interactive forum platform.

Integrations

Zendesk integrates with a large number of applications, with the most popular among users being Slack, Giphy, Harvest, and Tables. Integrated apps are used for quoting and billing, time tracking, social media, project management, collaboration, and marketing.

Advantages:

• Unified communication channels: Zendesk brings together various communication channels, including chat, cloud phone system, email, and social media, into a single platform. 
• Customization options: Offers extensive customization capabilities, allowing you to tailor the platform to match your business needs and branding. 
• Lead generation integration: Enables each sales representative to capture potential leads directly from customer inquiries and interactions. 
• Multilingual support: With support for multiple languages, Zendesk allows you to provide customer service to a diverse audience. 

Reported disadvantages:

• UI is not intuitive
• It takes time to familiarize yourself with the system
• Useful features are only available in expensive plans
• Difficulties with reaching customer support and slow response

4. CloudTalk

CloudTalk streamlines contact center management with virtual call systems, providing executives and sales representatives with efficient inbound/outbound call handling, access to interaction history, and personalized client assistance.

CloudTalk has automated call distribution, pre-recorded voicemails, IVR, and custom reporting. It also features a real-time wallboard to monitor staff and after-call work, improving customer satisfaction. Moreover, it’s easy to integrate with other business tools.

Selected Features

• Call queuing: Custom call queues can be established for inbound calls, which are then directed to available agents within specific groups.
• Call recording: All calls are automatically recorded, allowing for subsequent reviews to enhance customer interactions.
• Interactive Voice Response (IVR): Multi-level IVR menus guide callers through various options and departments.
• Skills-based routing: Calls are directed to agents based on their skill sets and qualifications.
• Real-time dashboard: The call center’s activities can be monitored in real time through a dynamic dashboard.
• Caller-based routing: Calls are routed based on factors such as geographical location or specific contact information.
• Unlimited concurrent calls: Multiple calls can be managed simultaneously without limitations.

Integrations

CloudTalk integrates with a wide range of CRM, helpdesk, automation, e-commerce, and business intelligence applications, including Pipedrive, Adobe Commerce, and Freshdesk.

Advantages:

• Centralized management: CloudTalk’s cloud solution provides a centralized platform for managing accounts, calls, cases, reports, and tasks, streamlining operations and enhancing efficiency.
• Offshore call center capability: The system’s accessibility via the cloud and multiple devices allows for easy setup and management of an offshore team.
• Flexibility and mobility: Agents can access CloudTalk’s system and record call conversations from anywhere with an internet connection. 
• Smooth scalability: As your business grows, CloudTalk accommodates unlimited outbound campaigns, skill-based routing, smart queuing, and unlimited concurrent calls.

Reported disadvantages:

• Phone app issues with call transfers
• Issues integrating with the company’s CRM
• UI is not intuitive enough
• Poor customer assistance

5. Five9

Five9 is a leading global cloud contact center solution known for its AI-powered features. It enables exceptional customer experiences across diverse phone, email, chat, and social media channels.

The AI tools Five9 offers enhance routing efficiency, offer agent guidance, and optimize dialing modes for increased talk time. Its IVR system with speech recognition handles common inquiries, freeing up agents, while real-time metrics and CRM integration provide insights and streamline sales team operations.

Selected Features

• Skills-based routing: This feature ensures that calls are directed to sales reps with the right expertise.
• Time-of-day routing: Optimizes call routing based on different periods, helping you manage call volume efficiently and provide better service during peak hours.
• IVR with intuitive script designer: The user-friendly IVR script designer allows you to create customized call flows.
• In-queue & estimated wait time: This feature informs callers about their queue position.
• Toll-free numbers: Providing toll-free numbers encourages more phone calls and engagement, making it easier for customers to reach out.
• Post-call surveys: Automated post-call surveys help gather valuable feedback directly from callers, enabling you to improve call performance based on their insights.

Integrations

Five9 UCaaS integrates with Zoom Phone and Microsoft Teams, as well as top CRM platforms like Salesforce, ServiceNow, Microsoft, Oracle, and Zendesk. This creates a seamless blend of telephony features and CRM capabilities.

Advantages:

• Instantaneous monitoring: Five9 provides real-time monitoring capabilities, enabling you to observe activities as they occur.
• Dependable call connectivity: You can trust a consistent and reliable call connection experience, ensuring uninterrupted communication between agents and customers.
• Intuitive utilization: The user-friendly nature of Five9’s interface ensures straightforward usage.

Reported disadvantages:

• Difficult implementations
• No free trial offered
• Short retention times for records

6. CallPage

CallPage is a platform that enhances businesses’ call management and call analytics capabilities. It aids in identifying and monitoring customers, evaluating the efficacy of marketing campaigns, and fostering better engagement with website visitors.

What is noteworthy is CallPage’s ability to engage with website visitors in real time, generate high-quality leads, and customize widgets. Thanks to its multifunctional capabilities, CallPage is a powerful solution that can help boost website conversion rates.

Selected Features

• Click-to-call: CallPage offers a click-to-call pop-up feature, allowing website visitors to easily initiate a phone call with your business by clicking a button or link on your website. 
• Lead automation: This involves automating tasks such as lead capture, tracking, scoring, nurturing, and scheduling follow-up calls. 
• Lead distribution software: This feature enables the efficient distribution of leads among your sales or customer service team members. 
• Meeting schedule: CallPage Meetings lets you schedule appointments or meetings with leads directly from your website. 
• Virtual PBX system: A Virtual PBX (Private Branch Exchange) is a cloud-based phone system that offers call recording features and management options.  
• Phone tracking: It can provide valuable insights into call volume, call duration, call sources, and other metrics, helping you measure the effectiveness of your communication strategies.
• Customization: CallPage allows you to freely customize its appearance to match your brand’s visual identity.

Integrations

Thanks to Zapier, you can connect CallPage with over 3,000 apps. Most popular integrations include WordPress, Google Tag Manager, Shopify, Drupal, Slack, Salesforce, and HubSpot.

Advantages:

• Engaging customer interactions: CallPage improves customer interactions with automated callbacks and instant meeting scheduling, fostering personalized and efficient communication.
• Enhanced sales performance: CallPage provides lead management software to enhance sales performance and increase conversion rates.
• Streamlined communication: A centralized approach enhances teamwork, streamlines communication, and enhances the customer experience by consolidating tools for improved collaboration and productivity.
• Actionable insights: CallPage’s recording and reporting features provide data and insights to evaluate sales performance, improve, and make informed decisions.

Reported disadvantages:

• Some useful integrations require using Zapier
• A few customers were dissatisfied with the response time of customer care

7. CallHippo

CallHippo is a cloud-based call center solution that helps mid to large businesses improve customer interactions. It offers call analysis through recordings and an Activity Feed for quick insights, productivity tracking, sales script design, and call record samples.

Operating in over 50 countries, it’s a top choice for seamless global integration of virtual calls into communications.

Selected Features

• Smart call forwarding: It automatically redirects incoming calls to your preferred devices or numbers.
• Call queuing software: The Call Queuing Software efficiently manages high call volumes by placing callers in a queue. This system ensures that callers are served in the order they arrive.
• Call recording: This feature captures and stores crucial conversations, serving as a valuable resource for training, handling sales objections, ensuring compliance, and conducting reviews. 
• Automatic call distribution: This feature automates the routing of incoming calls to the appropriate sales reps or departments.
• Post-call surveys: This data enables you to measure customer satisfaction, identify areas for improvement, and enhance overall service quality.

Integrations

You can connect CallHippo with various platforms, including Zapier, Zoho, Zendesk, Slack, HubSpot, Intercom, Groove, Freshdesk, and Pipedrive. The cost of the product is determined every month per user.

Advantages:

• Easy set-up & integration: User-friendly setup and CRM integration for efficient communication and improved customer experience.
• Scalability: It includes adaptable plans for changing needs, ensuring a flexible and responsive communication infrastructure.
• Advanced call features: There is a call forwarding, recording, and IVR system for efficient call management and enhancing customer interactions.
• Exceptional customer service: Prompt support is available through phone, chat, and email, enhancing the user experience and facilitating troubleshooting.
• Mobile & Web apps: You can manage communication from anywhere via a mobile app (iOS/Android) and web dashboard, which is ideal for remote teams.

Reported disadvantages:

• Dependency on external platforms
• Limited features are offered with a free plan
• Complex and lengthy survey form
• Phone application lags

8. Call Center Studio

Call Center Studio is a cloud-based contact center solution recognized for its serverless infrastructure, enabling seamless remote work adaptability. Built for scalability, Call Center Studio is ideal for small to medium-sized businesses seeking efficient and adaptable customer service solutions.

Call Center Studio is a cloud-based solution for call centers. It eliminates the need for physical hardware and has multi-channel capabilities and AI features.

Selected Features

• Advanced transfer options: Calls can be effortlessly routed to the appropriate personnel, expediting issue resolution and ensuring efficient customer support.
• Multi-channel connection: It integrates multiple communication channels such as social media, text, voice, and web, providing customers with a cohesive and convenient interaction experience.
• Interactive Voice Response (IVR): Customer queries are automatically addressed around the clock, enabling self-service interactions, promotions, surveys, and brand engagement.
• Quality control: You can record calls, chats, and surveys to maintain service standards and enhance sales management.
• Agent supervision: Real-time insights into the status of your sales team, including names, call durations, and ongoing activities, facilitate effective team management and performance assessment.

Integrations

Call Center Studio integrates with a wide range of software systems, including CRM, payment platforms, and social media platforms such as WhatsApp and Facebook, streamlining operations and enhancing customer interactions.

Advantages:

• User-friendly interface: Call Center Studio is designed to be easy to use and manage, making it convenient for both agents and administrators.
• Account management: Call Center Studio provides robust account management, allowing users to communicate directly with an account manager for assistance and support.
• Secure and stable system: The software is built on Google’s infrastructure, renowned for its security and stability. This provides users with a reliable platform for their call center operations.
• Web-based and Pay-as-you-go: It’s a web-based solution, accessible from any compatible device with an internet connection. Its pay-as-you-go pricing model offers flexibility and cost-effectiveness, as users only pay for the resources they use.

Reported disadvantages:

• Connection problems
• Complicated UI navigation
• Difficult to read statistics
• Doesn’t work on Google Chrome

9. Aircall

Aircall is a business VoIP phone system that brings call center tools, team collaboration, analysis software, and virtual productivity tools into one place. The Aircall app offers advanced phone system features and real-time analytics, accessible on both desktop and mobile devices. It’s ideal for offices and remote teams, allowing integration with CRM and helpdesk systems.

Aircall is a powerful tool for sales teams. It enhances performance by providing call routing, tagging, analytics, and call recording capabilities. It supports onboarding and allows for phone numbers from over 100 countries. It also offers real-time insights and seamless collaboration across devices.

Selected Features

• Call routing and forwarding: Intelligent call routing options like list-based, time-based, status-based, and relationship-based routing to optimize call management.
  Interactive Voice Response (IVR): Enables customer self-service through an interactive call menu with customizable prompts and routing rules. 
• Call queuing and automated callbacks: Places callers on hold with customized messages or music and offers customers the option to receive a callback when an agent is available.
• Power dialer: Streamlines outbound calling by automatically dialing the next number on lead lists, syncs with CRM systems, and eliminates manual dialing.
  SMS business texting: Enables two-way business texting in multiple countries, integrates with CRM, supports bulk texting, and allows real-time notifications and message history.
• After-call work: Offers built-in wrap-up time for agents between calls to take notes, assign calls, add comments, and prepare for the next call.
• Real-time modifications: Allows on-the-fly adjustments to call routing, agent assignments, queue management, and live coaching to handle sudden changes in call volume or agent availability.

Integrations

Aircall offers integrations with popular CRM and helpdesk tools such as Pepper Cloud CRM, Copper CRM, Salesforce, Intercom, Hubspot, Zendesk, Zoho, Microsoft Dynamics, Shopify, Help Scout, Gorgias, Zapier, Front, Slack, Kustomer, Freshdesk, monday.com, noCRM.io, Re:amaze, Happy Fox, and more.

Advantages:

• Easy setup: Aircall’s cloud system eliminates the need for hardware, and its comprehensive knowledge base guides you through the setup process. Onboarding portals and customization simplify the process.
• Reliability and security: With seven global data centers, 99.99% uptime, and robust security measures, Aircall ensures HD call quality and compliance with encryption and standards.
• Detailed analytics: You get real-time insights into customer journeys, agent performance, and contact center activity, plus historical dashboards for deep analysis.

Reported disadvantages:

• Difficult to understand the call log
• Issues with the speed of the customer support team
• Limited functionality of the IVR flow
• Occasional call quality issues 
• Limited reporting options within the basic plan

10. Toky

Toky is a call center platform for businesses to optimize cold call tasks and improve customer engagement. It offers mobile apps for global calls, message access, and pre-recorded voicemail management on Android and iOS devices.

Toky stands out for its effortless setup, seamless platform integration, and crystal-clear calling quality. It caters to businesses of all sizes with its multi-agent support and an impressive list of constantly growing features. 

Selected Features

• Call campaigns: Toky allows you to create and manage cold call campaigns, enabling your agents to make many calls efficiently. You can set up campaigns with specific goals, scripts, and call lists.
• Call scripts: You can create and customize call scripts for your agents to follow during calls. These scripts help ensure consistent and effective communication with customers.
• Call recording: Toky allows you to record outbound calls for quality assurance, training purposes, or compliance requirements.
• Caller ID customization: You may customize your outbound caller ID to display a specific number or a recognizable name, which can help improve answer rates.
• Dialer modes: Toky offers different dialing modes, such as manual dialing (agent-initiated), power dialing (automated sequential dialing), and predictive dialing (algorithm-driven dialing based on agent availability and call answer rates).

Integrations

This cold-calling tool integrates with popular business tools, allowing for seamless communication and workflow. It integrates with websites, CRMs, existing phone systems, and business apps such as Zapier, Pipedrive, HubSpot, Slack, Insightly, or Salesforce.

Advantages:

• Easy to set up: Setting up phone trees is easy with Toky, even for those without much tech experience. 
• Clear metrics: Tracking performance is made simple with clear reports and excellent metrics. 
• Competitive pricing: Toky’s pricing is competitive, especially considering its useful features and integrations. 
• CRM integrations: Additionally, Toky can be easily integrated with many online business tools, making it an excellent option for improving productivity and customer satisfaction.

Reported disadvantages:

• Glitches during number registration
• Issues with the quality and speed of customer support
• Problems with the phone app
• Integrates with a limited number of CRMs

11. Myphoner

Myphoner is a cold calling software and CRM tool designed for sales teams to manage prospects and leads for effective call outreach. It simplifies cold calling, warm calling, meeting booking, and inside sales. The platform provides tools to support practical sales efforts and streamline the sales process.

Myphoner reduces administrative tasks for sales professionals by providing email templates, scripts, and campaign options. It also offers Live Monitoring for agent training and four report types for real-time insights.

Selected Features

• Seamless lead capture: With Myphoner, leads are effortlessly captured and organized, ensuring timely and effective follow-ups.
• Power dialer: The integrated power dialer in Myphoner maximizes agent efficiency by reducing dialing time and increasing prospect interactions.
• SMS outreach: Integrated SMS templates simplify call outreach, enabling targeted communication while minimizing typing errors.
• Optimized reports: Myphoner offers insightful reports that provide transparent information about agent performance and campaign effectiveness.
• Efficient time tracking: Robust time tracking in Myphoner facilitates effective agent coaching and time optimization for enhanced productivity.
• Automated lead recycling: Myphoner’s lead recycling feature automates the management of unresponsive leads, creating opportunities for future follow-ups.

Integrations

Myphoner integrates with CRM platforms such as Salesforce, HubSpot, and Pipedrive, as well as with calendars, marketing automation, and lead generation tools.

Advantages:

• User-centric interface: Myphoner provides an intuitive interface that caters to both new users and experienced agents, allowing easy configuration and personalization.
• Effective follow-up: It proves to be a catalyst for enhanced cold-calling achievements, elevating your success in this outreach approach.
• Focused prospecting: Through its capabilities, Myphoner empowers the precision of prospecting efforts, enabling the seamless filtration of potential leads.
• Sales funnel building: Myphoner is key to building a strong sales funnel by attracting and converting leads into clients.

Reported disadvantages:

• Inability for end-users to sort / re-sort records
• Limited app functionality (for example, face calls via app)
• Reports generated by the system look unappealing

12. Kixie

Kixie automates sales calls and texts, providing managers with insights to increase productivity and efficiency. It’s reliable and innovative, making it an excellent choice for sales teams.

Kixie is a handy cold-calling software for sales teams, customer support, and remote representatives. It automates tasks, provides a power dialer, streamlines call routing, and allows access to powerful features from home offices.

Selected Features

• Campaign & session management: This feature allows users to create, update, and manage PowerLists and PowerDialing campaigns directly from the Kixie dashboard. 
• Live call board: Provides real-time information about agent activities, displaying the CRM contact data of the person they’re speaking with. 
• Business snapshot: Presents a comprehensive overview of phone call data for teams or businesses, including inbound and outbound call volume, connections, talk time, and missed calls. 
• Live leaderboards: Enable real-time monitoring of agent, team, and call queue performance through leaderboards. 
• Virtual call center: Facilitates coordination among remote teams by offering unified reporting, real-time cold calling data, leaderboards, and live call boards accessible from anywhere.
• Parallel calls: Allows users to manage multiple calls simultaneously by placing one call on hold to accept or make another call.

Integrations

It offers integrations with CRM platforms, including Salesforce, HubSpot, Pipedrive, and others. It also integrates with marketing automation tools and e-commerce platforms, such as Amazon Marketplace, call analysis, and email tools.

Advantages:

• Efficient automation: Uses custom triggers based on call outcomes and sends automated emails and SMS for follow-ups.
• Sales boosting features: Simultaneous dialing for high call volume, enriched with voicemail drops and tailored SMS templates.
• Effective team management: Enabled through call whispering, campaign management, and leaderboards.
• Seamless CRM integration: It auto-creates new CRM contacts and streamlines scheduling and follow-ups.

Reported disadvantages:

• No team chat options
• Low-usage plans are not available
• Difficult setup
• Mobile app that comes through a third party
• Lack of consistency with customer support quality

13. Ringover

Ringover is the perfect business phone system and one of the best cold calling tools for your team’s communication needs. It offers unlimited calls, video conferencing, SMS, and more. Plus, it’s easy to set up and integrates with major CRM systems. With over 10,000 users and plans to expand, Ringover is a reliable choice for cloud telephony services in Europe.

Ringover is a sales engagement platform that offers flexibility and scalability for businesses. With cloud-based systems, teams can work together from any location with an internet connection, making it a modern and convenient choice. Ringover is a cost-effective telephony solution with a range of features, ideal for mobile freelancers and small businesses seeking to establish phone lines.

Selected Features

• Calling from your computer: Installation isn’t necessary; simply connect and start making calls within a few minutes.
• Calling from your smartphone: Your cold calling process is easily manageable from anywhere and at any time using the Ringover mobile app.
• VOIP Phone: You have the option to select from Ringover’s advanced VoIP hard phones and softphones, which help bring together your communication and sales tools into one streamlined solution.
• Transfer of a call in progress: The process of transitioning ongoing calls is smooth, enhancing your customer service by allowing uninterrupted conversations.
• Outbound dialer: Ringover’s Outbound Dialer enables the team to concentrate on valuable conversations that drive better outcomes.
• After call: By using automatic After Call Work (ACW), you can allocate time for call assessment and efficiently share insights to improve post-call workflows.

Integrations

Ringover offers integrations with various CRM and helpdesk tools, including Salesforce, Zoho, HubSpot, Pipedrive, Zendesk, Gorgias, Freshdesk, and Sellsy, and can also be integrated with other apps through Zapier.

Advantages:

• Exceptional call quality: Users can enjoy high-quality calls by implementing the Opus codec, ensuring clear and reliable communication.
• Availability schedules: Ringover enables you to define availability schedules for your team members, ensuring that calls are routed to the right people who are available to respond.
• Transparent pricing: Accessible to all types of companies, regardless of their size.

Reported disadvantages:

• Limited dashboard customization
• Occasional call delays
• Complicated settings setup

14. Klenty

Klenty is a cold calling software and sales engagement platform designed to help B2B (business-to-business) sales representatives manage their prospecting, outreach, and follow-up processes effectively.

Klenty automates and improves the sales communication process. It helps to address the challenge of reaching a larger audience while maintaining a personalized and practical approach, leading to better sales results.

Selected Features

• AI cadences: Using AI technology can help create and automate communication plans across multiple channels, making the process more efficient.
• Cadence playbooks: Intent-based playbooks are used by sales managers to guide our sales approaches based on how potential customers behave. 
• Sales sequences: Customized sequences are used to automate the strategy for each sales cycle stage.

The “Goals & Reports” feature within Klenty offers specific benefits:

• Alignment of sales activities: Pipeline targets can be broken down into manageable daily and weekly milestones for sales representatives.
• Real-time visibility: Call outreach progress can be monitored in real-time, identifying gaps and enabling timely interventions and coaching.
• Performance measurement through KPIs: Activity targets, prospect coverage, and conversion goals can be tracked and measured to enhance sales performance.
• Rep effort visualization: Representative efforts across communication channels, such as emails, calls, LinkedIn tasks, texts, and WhatsApp, can be visualized.
• Performance gamification: Sales representatives can be motivated through performance tracking and leaderboards.

Integrations

Klenty offers a range of integrations, including Zapier for automated workflows, Salesforce CRM for prospect management, the Klenty API for custom connections, Hippo Video for personalized videos, and Slack for direct notifications, among others.

Advantages:

• Personalization at scale: You can maintain a high level of personalization even as you scale your outreach efforts, increasing the chances of meaningful interactions.
• Optimized outreach: Klenty provides intent-driven playbooks to guide your outreach strategy based on prospect behavior, leading to more effective communication.
• Multichannel engagement: The solution enables you to reach prospects through multiple channels, including email, phone calls, LinkedIn, and text messages. 
• Easy setup: Creating call campaigns is straightforward and allows for customization. 

Reported disadvantages:

• Hard-to-read analytics
• Not enough filter options in the reports
• Occasional bugs in cadences
• Slow email-sending rate

15. Gong

Gong is a leading call recording and Revenue Intelligence platform for businesses. Unlike typical call recording solutions, Gong employs AI and machine learning to analyze sales calls, extracting valuable insights such as patterns, sentiment, and deal predictions.

Gong’s emphasis on Revenue Intelligence encourages businesses to make informed decisions based on customer realities, fostering a customer-centric approach and ultimately driving increased revenue.

Selected Features

• Archiving & duration: Retains call recordings and transcripts for a period of three years. 
• Call capturing: Records and stores audio content from telephone discussions.
• Communication monitoring: Oversees call development and particulars for valuable insights and enhancements. 
• Textual record: Logs written exchanges for later examination or evaluation. 
• Situation-based support: Provides relevant guidance tailored to the current situation.
• Dialogue analysis: Implements conversation intelligence and derives insights and data from interactions for further examination.

Integrations

Gong seamlessly integrates with various tools, including Google Calendar, Apollo, Cognism, and LinkedIn Sales Navigator, providing users with comprehensive sales insights and actionable recommendations. It also offers compatibility with telephony systems and other platforms, enhancing sales interactions.

Advantages:

• Data-driven decision-making: Gong’s AI-driven conversation intelligence insights are based on data from customer interactions.
• Cross-departmental benefits: Gong’s services can benefit various divisions within a business, including sales, marketing, and customer service, by providing insights into customer needs.
• Enhanced training and coaching: Gong’s AI can serve as a coaching tool for sales teams, providing guidance and recommendations to improve interactions and close deals.
• Visibility into market changes: Business leaders gain complete visibility into market changes and customer trends, allowing them to adapt strategies and offerings accordingly.

Reported disadvantages:

• Limited recording and automation options
• Confusing view of each sales cycle
• Difficulties with locating specific calls

16. JustCall

JustCall is a cloud-based phone system that offers global phone numbers in 58 countries, enabling users to make cold calls through web, mobile, and desktop apps. It caters to sales, support, and remote teams, emphasizing efficiency, automation, and user satisfaction.

JustCall’s feature of providing valid comparisons helps businesses make well-informed decisions about their telephony requirements. Overall, JustCall stands out for its global reach, multi-platform accessibility, and emphasis on efficiency and customer satisfaction.

Selected Features

• Real-time agent monitoring: JustCall provides a comprehensive analytics dashboard to track agents’ performance and call center metrics.
• Business messaging: It offers in-built business messaging features like bulk SMS/MMS, SMS automation, SMS bots, and workflows.
• Conference calling: Conference calls can be managed easily, enhancing communication and collaboration.
• Call scheduling and team member tagging: Calls can be scheduled, colleagues can be tagged, and notes can be added for organized and efficient communication.

Integrations

JustCall offers over 100 integrations with various Sales, Marketing, and Service Hubs. Notable integrations include Gmail, Zapier, Nimble CRM, Infusionsoft, and Kustomer.

Advantages:

• Global availability: Calls can be received on the JustCall number anywhere worldwide, ensuring constant accessibility.
• Team collaboration: Teams can be managed, virtual phone numbers assigned, call data and recordings analyzed, all in one place. You can invite several team members and allocate individual phone numbers to each of them.
• Trustworthy call forwarding: It lets you redirect cold calls within your team to any landline or mobile phone.

Reported disadvantages:

• Occasional call dropping
• Issues with customer support
• Difficulty adjusting to features without the help of a support team

17. Lindy: Best AI for Outbound Sales

Lindy is an AI-powered outbound sales automation tool that can make phone calls, send emails, follow up with leads, and update your CRM completely independently. Lindy is an excellent fit for BDRs, solo founders, or GTM teams that are tired of using ten tools just to run cold outreach.

Lindy is not a simple email sequencer or a call dialer, but it’s a full-blown outbound sales AI tool that can talk, write, follow up, qualify, and report, all without human input.

No-Code Follow-Up and Call Automation

Let’s say you want to follow up with 50 leads who downloaded your whitepaper last week. You just spin up a Lindy agent, feed it the list, and it’ll send a first email, wait for replies, follow up intelligently if there’s no response, and even schedule a call if someone shows interest.

If it’s a call campaign, Lindy can actually make real phone calls, talk to the lead, ask qualifying questions, and summarize the conversation in Slack or your CRM. All of this is done through a visual, no-code builder. 

Autonomous Outbound Agents That Never Miss a Lead

You define how it should handle objections, what to do if the prospect requests a demo, when to notify sales, and which tools to update post-call or email, whether that’s Salesforce, HubSpot, or Google Sheets.

And thanks to Lindy’s Agent Swarms, you can run dozens of these outbound workflows in parallel. One agent handles calls, another does follow-up emails, and a third enriches lead data before the outreach even begins. Lindy feels like an actual outbound sales rep who works 24/7, never drops the ball, and follows up faster than your competitors.

Pros:

• Handles cold calls, follow-ups, and email automation in one place
• Can research leads qualify prospects and summarize conversations
• Visual flow builder makes it easy to customize every part of the sequence
• Integrates with tons of apps via Pipedream and supports Salesforce, HubSpot, and
• Sheets out of the box

Cons:

• Phone call features aren’t included in the free plan
• You’ll need to set up a paid number for calling functionality

18. Apollo.io: Best AI for Sales Prospecting

Apollo.io is an AI-powered outbound sales platform designed for scalable prospecting. It’s ideal for SDRs, sales teams, and growth-stage founders who want to automate lead research, personalize cold outreach, and prioritize high-intent prospects without having to juggle multiple tools.

As someone closely knitted in the online marketing sector, I see many of my peers having this one tool in their stack for sales outreach, and yes, that’s Apollo. I didn’t understand its hype until I found myself using it every day to gather prospects for my business.

Automated Prospecting at Scale

The biggest reason is how Apollo.io makes prospecting feel automatic. You can pull up leads from a 210 M+ contact database, sort by intent signals, job changes, or company insights, and fire off sequences across email, phone, and LinkedIn, complete with AI-written emails and follow-ups.

Apollo’s AI Research Agent flips the script if you’re flooding in lead lists or wasting time on low-quality prospects. It automatically scores and ranks leads, schedules outreach based on real-time engagement, and even writes context-aware messages tailored to each persona.

Unified Outbound and Calling Hub

Moreover, the built-in dialer allows users to make, receive, and log calls directly within the platform. In fact, with the latest updates, you can record calls, generate AI-written summaries, and share clips with your team for follow-up or coaching purposes.

And if you’re already using Salesforce or HubSpot, Apollo’s bidirectional sync means your CRM stays updated with zero manual entry. It also plays nicely with over 950 apps, so your entire outbound workflow stays in one place.

Pros:

• Multichannel sequences (email, phone, LinkedIn)
• AI lead scoring, email writing, and outreach timing
• Built-in dialer with call logging, transcription, and summaries
• Deep CRM integrations and no-code automation with 950+ tools

Cons:

• Data accuracy can vary slightly across industries
• Credit-based usage model can be limiting on lower tiers
• Advanced features (like AI scoring and call recording) are only available on higher plans

19. Salesforce Sales Cloud: Best AI Outbound Sales CRM

Salesforce Sales Cloud is a powerful CRM platform that now includes AI agents, predictive insights, and smart automation features for managing complex outbound sales operations at scale. It’s perfect for large sales teams and revenue orgs that need a unified system to manage outbound prospecting, account-based selling, coaching, and pipeline health, using AI.

If you think of Salesforce as just a traditional CRM, it proves otherwise. I recently worked with a team that used Agentforce, Salesforce’s new AI agent suite, and it felt like adding an SDR to the team overnight. 

AI Agents That Sell and Coach

The Agentforce SDR Agent can now engage inbound leads in real-time, answer product questions, and even schedule meetings, without human intervention. Meanwhile, the Sales Coach Agent helps train reps through simulated pitch calls and objection handling, which makes onboarding smoother.

What stood out most during testing was how AI-generated call scripts and emails were customized for each account. Einstein’s engine pulled in CRM history, behavioral data, and engagement context to suggest exactly what to say and when.

All-in-One Sales Intelligence Platform

I also liked how the Data Cloud surfaced external intel, like company funding rounds, right next to deal records. Sales teams can now plan entire account strategies with embedded SWOT tools, share insights across departments, and track performance with real-time dashboards, all without leaving Salesforce.

It’s like having RevOps, sales training, and outbound all bundled into one. Yes, it’s complex. And yes, it’s pricey. But if your team is scaling and you’re serious about outbound strategy, it’s hard to beat what Salesforce offers now.

Pros:

• AI agents for inbound engagement and sales coaching
• Predictive analytics and real-time pipeline health checks
• Personalized outreach with AI-written emails and call scripts
• Embedded account planning, training, and cross-team collaboration

Cons:

• Overkill for small teams or startups
• Can feel heavy for reps used to lightweight tools

20. PhantomBuster: Best AI for LinkedIn Outreach

PhantomBuster is a no-code automation platform that enables you to scrape data, build outreach workflows, and automate personalized LinkedIn prospecting, all powered by AI and designed with compliance in mind. It’s ideal for growth hackers, solo founders, and SDRs who heavily rely on LinkedIn and want to scale their outreach without compromising on personalization or account safety.

PhantomBuster has become one of my go-to tools for LinkedIn outreach, not just because it automates tasks, but because it actually makes outreach smarter. The new Flows feature enables you to create multi-step sequences: extract leads from a LinkedIn group, send personalized connection requests, and follow up —all without needing to touch your keyboard.

Personalized Outreach That Converts

Its upgraded AI personalization engine is where things click. It scans LinkedIn profiles to craft unique message variants that don’t feel templated. In my tests, these messages led to higher acceptance and response rates compared to what I’d written myself.

And since PhantomBuster regularly updates its Phantoms to stay aligned with LinkedIn’s rules, I could run campaigns confidently without worrying about account issues. There’s also stronger CRM integration now.

Seamless Multichannel Automation

I synced with HubSpot, which let me track LinkedIn touches alongside email cadences. And because everything runs on PhantomBuster’s cloud servers (not my own machine), I could automate at scale while keeping my LinkedIn account safe.

PhantomBuster also supports multichannel workflows, so if I wanted to enrich a lead’s data from Instagram or Twitter, or send a follow-up email after a LinkedIn view, it could handle that too.

Pros:

• Multi-step Flows automate complete outreach sequences.
• AI-personalized LinkedIn messages based on profile data.
• Updated regularly to adapt to LinkedIn’s algorithm and rules.
• Cloud-based automation with CRM integration and multichannel reach.

Cons:

• Setup can be technical for first-time users.
• Strict rate limits still apply due to LinkedIn policies.

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